Fujian Gongyuan – Skyrocket Development with Prevalence of Grain Drinks


First Chapter: Grain drinks turn to a spring

It is a common sense that with the development and improvement of economy and life standard, people are more concerned about the segment and nutrition of food product. Grain, dietary fiber, vitamin and microelement are essential for human health. Obesity, hypertension, hyperlipaemia, hyperglycemia and astriction are increasingly occur in modern society because of nutrition insufficient. In line with the guide book – Chinese Dietary Nutrition published by Chinese Society of Nutrition in 2011, the most basic and important food intake for human beings are grain, potato and beans, with reasonable mixing of these three categories. Therefore, people in China begin to pay attention to their daily diet, guided by the consuming trend of food. Nowadays, Chinese are returning to “grain age”, eating and drinking grain have been the new prevailing fad.

Yali ZHAO – president of China Beverage Industry, indicated “The new challenge for food industry is how people can supplement necessary nutrition conveniently in this fast pace life age. Grain beverage naturally becomes the idea option for Chinese since the pursuit for health by having grain food. Besides, grain food has been prevailing among the youngsters, thus grain beverage will be available for consumers conveniently and be an alternative for consumers as Chinese fast food.”

The trend of grain beverage has created many opportunities in the beverage market that many producers in China has begun to invest, research and promote “grain beverage” of their own brands, such as China Green, HEK, VVGROUP, YILI and MENGNIU etc. For this reason, some “grain beverage”, originally produced as the alternative for breakfast has been the normal beverage in the market.

According to the statistic, total volume of the beverage industry in China is 130 million ton in 2012, increased 10.73% compared to last year. Notably, the increasing rate of grain beverage (bean, rice, sorghum, sesame etc.) reaches 20%, much higher than other kinds of beverage.

“The little grain creates the vast market sea”. Consequently, the grain beverage market attracts many newcomers. Fujian GongYuan performs best among these newcomers. With courage and innovation, “CEN MING TANG” brand series was created for producing PET grain beverage and GongYuan started its aseptic filling career, and became the new force in grain beverage industry.

In the year 2013, beverage market in China will experience a rapid development and be more competitive. GongYuan will fight for the grain beverage market with Chinese music group “Phoenix Legend” as its spokesmen. GongYuan aims at sharing the healthy flavor with all consumers.

Second Chapter: Blooming of Fujian GongYuan.

On March 13th, a furious spring, in Fujian GongYuan Food Co., Ltd., people were celebrating the first product of aseptic filling line – Cen Ming Tang CRYSTAL SUGAR SNOW PEAR, a fruit juice product.

In the next few days, neutral grain beverage product like corn milk, matcha green bean, black tea red bean etc. were sequentially produced from the aseptic filling line. The filled product was sent to authority in Beijing for test timely, and each microbiological indicator satisfied the standard. Next, GongYuan developed the SEN MIN TANG grain beverage which integrated the modern technic to keep the natural nutrition of grain. In spring fair for sugar and wine, the CEN MING TANG grain beverage drew much attention from distributor, with many immediate order realized.

Grain beverage is one kind of neutral beverages, the filling process of which is absolutely strict. Previously, the filling technology is beyond capability of food packaging machinery companies and beverage companies. Deeply impacted by plasticizer scandal, usage of PET bottle is also impacted. Therefore, package of neutral beverage is mainly occupied by sanitary can and tetra pack for quite a long time. Now, aseptic filling line of Newamstar has been in operation for producing peanut milk (Dali, Heiniu and Fuquan). With the technology matured and application confirmed, Newamstar has accumulated much precious experience and become the leader in aseptic filling field. Especilaly in GongYuan, the aseptic filling line solves the problem of grain beverage filling in PET bottle and makes this filling type be one of the top leaders in the world.

In the early 2012, Fujian GongYuan and Newamstar achived the long – term strategic cooperation when GongYuan made the deliberate consideration. One 24,000 BPH aseptic filling line and 24,000 BPH hot filling line were purchased by GongYuan, including the beverage preparation system, water treatment systemsecondary packaging system, robot encase and palletizer.

Elaborate and careful preparation, all machineries arrived in GongYuan as scheduled. These two lines have been officially in good operation through half year’s installation and commissioning.

Convinced by Newamstar, touched by Newamstar and applause for Newamstar. The chairman of GongYuan could not help himself to express his excitement, with consecutive praise: good equipment, good production and good team. In the whole project, Newamstar provided services from R & D of beverage formula, supervision of product quality to technical training of production and maintenance of after sales heart and soul, assisted GongYuan to build the operational team so as to ensure the link of each process is well organized and the production is on the right track. The good look appearance, excellent manufacture and sophisticated technic all make the machine look beautiful from within. Low carbon, high efficiency and low energy consumption make the beverage with perfect quality. The breakthrough and PET bottle of grain beverage would make CEN MING TANG series drinks popular and well sold, which can trigger the butterfly effect and promote the product in different markets.

From product to product, from Newamstar to GongYuan. In a year’s contact, what impressed people is the vigorous spirit of staffs from Newamstar, the standardized operation, the formal regulation and the tidy workshop. What touched people is the devoting spirit, the persistent pursuit for solving problem and the confidence of success. It is the persistent pursuit for innovation and consistent struggle that will bring Newamstar to a new level.

Chapter three: Support from aseptic filling line.

PET aseptic filling technology is the most advanced PET filling technology in the world. Newamstar has committed to researching and innovating in this area and been the only company who has this cutting – edge technology in China. This sets the solid foundation for GongYuan to produce grain beverage.

Oxonia disinfectant is used in the 5 in 1 aseptic filling line in GongYuan, for sterilizing bottle and cap; Sterile area is realized through isolator and clean environment is realized by means of positive pressure. For the purpose of keeping the nutrition of vegetable protein in the product furthest, the product will be firstly sterilized by UHT, thereafter, cooled and filled in normal temperature through sterile buffering tank. The whole filling process is done in sterile environment, the technic of which can be widely used. Product quality can be ensured thanks to the aseptic supervision in all procedures of the production with automatic detecting control and data recording system. Therefore, GongYuan chose Newamstar as its partner to supply aseptic filling line.

Two production lines were set to install in September 2012 in GongYuan. For half a year’s time, engineers from Newamstar overcame various hardships and solved different installation and commissioning difficulties. All these facts show the spirit of Newamstar “carefulness, realistic, exploitation, innovation”.

The PET aseptic filling line was successfully installed and commissioned as scheduled by all people’s hard work. Then, intimate cooperation was developed between Newamstar and GongYuan, which made the aseptic test work process smoothly, including dye test, steel disc test, LG test etc. In March, 2013, GongYuan produced its neutral beverage like corn milk and peanut milk from Newamstar’s aseptic filling line successfully, indicates the perfect performance of aseptic filling technology provided by Newamstar.

Chapter Four: Flying – the Beverage Newcomer.

Fujian Gongyuan Food Co., Ltd is established in 1996 with 1,000 personnel, a company deals with food develop and distribution nationally, located in Jinjiang – Chinese national brand birthland. GongYuan initially launched its “Qomolangma” brand, including confection, cakes and cookies etc. After years’ development, “Qomolangma” has awarded “designated product for Chinese Tibetan mountaineering team”, and become “Chinese Famous Brand”, sold abroad.

In 2012, GongYuan announced its march to beverage industry after deliberate consideration and launched “CEN MING TANG” series products. GongYuan set the advanced marketing philosophy as its guidance and established its mid to long term development plan, the “CEN MING TANG” brand is progressed stably in the market and will be a new flag in beverage market.

GongYuan regards grain beverage as its main product, perfect the value chain of the grain continually, strengthen the deep processing of grain, increase the value of grain and promote the update of grain industry. GongYuan always contributes to the development of national economy based on the beverage industry. At present, the grain beverage product is accepted by consumers once it is on the shelf. Consumers conclude that beverage made of grain tastes well with nutrition easily digested and health improved.

Development based on scientific innovation, struggling for future. The filling technology of Newamstar provides a series of solution for GongYuan. Superiority of Newamstar’s filling machine has been presented through quality guarantee, cost control and applicability. In the situation that competition becomes intense and requirement of consumers becomes higher and higher, Newamstar and GongYuan will create and lead the market trend together to forge “CEN MING TANG” series beverage.

Hand in hand, there are more glories in the future for GongYuan.


Newamstar High-speed Blowing-filling-capping Combiblock combines the blowing systemfilling system and capping system in one integrated system, reducing several intermediaries suchas transmission, empty bottle handling and storage processes, which improves packaging hygienic condition and reduces packaging ross-contamination so as to improve the overall operating efficiencybut lower the energy consumption, thereby reduces the overall production cost of enterprises.

Newamstar High-speed Blowing-filling-capping Combiblock

Stable infrared ray heating system and independent heat balance device ensure the stable temperature of the preform, even color of the bottle and increase of the output.

Special designed twice-blowing system can monitor the pressure in each mold in order to provide accurate real-time parameter for operator. It is easy for the operator to adjust the parameter and ensure the stability of bottle forming.

High-speed and high-accuracy diaphragm type filling valve: Equip air back channel which is separated from liquid carousel, by which, the air replaced from the PET bottle won’t enter liquid carousel to avoid second pollution. Equip cleaning dummy bottles which can realize online CIP.

Sanitary and washable capper:Optimized cam surface design ensures the minimum
impact force of the capper .Bottle discharging starwheel is screwing decently, so it is unnecessary to adjust the conveyor height during bottle format change.

Driven by innovation and win the market by quality!

Newamstar has focused on liquid packaging industry since from its establishment. Taking innovation as guide and basis, we have been forging ahead constantly.

As an outstanding company in China high-end equipment industry, Newamstar has built a dimensional product system gradually including beverage, milk, alcohol, condiment and daily used chemicals. We have won many innovative “China First” for various products. All these achievements and milestones will be fixed and memorized in the long history of Newamstar.


In recent years, with the increasing of automation and production capacity of liquid food packing line, contradictions between inventory and production capacity have become increasingly prominent. At the same time, with the increase of land cost and labor cost,traditional discrete model of warehousing and logistics using single logistics equipment or personnel to carry out the transportation of product and raw materials has been outdated.

With the deepening of “industry 4.0” and “Internet +” concept, the Chinese industry is transforming from the traditional labor-intensive to the industrial automation, and the traditional management mode based on people is turning to computer-based Information and modern management. Intelligent equipment represented by robot and a new generation of logistics model with the function of data collection, management and data tracing is being more widely used in the market.

Intelligent stereoscopic warehouse system: the first choice of beverage factory to upgrade the modern warehousing and logistics

As the Chinese leader in the field of liquid packaging, Newamstar accumulated rich experience in long-term development. By industry research, product technology development and the integration of industry resources over one year, Newamstar introduced the concept of “Internet +” into the production line followed by the pace of “Industry 4.0”. On the basis of rising the capacity and stability of liquid packaging production line, Newamstar optimized the structure of production lines and improved the level of automation of the production line by reducing the cost, and improving the quality and efficiency.

System composition:

  • Goods transition and storage – high rise shelf, tray and container.
  • Check in & out device – palletizer.
  • Check in & out distribution system – roller and chain conveyor, distributing vehicle, lifter, etc.
  • WCS control system – includes check in-out device controlled by computer, distribution system, various kinds of inspection and safety device controlled by electricity.
  • WMS warehouse management system – warehouse account management, data analyzing, goods site arrangement, device operation and warehouse storage display, etc.

A double extension tunnel stacking machine is adopted in the projects of“Moon over a Fountain Co. Ltd”, which achieve an effective balance between capacity and efficiency by improving space utilization and flexibility of warehousing in a limited space. The production line is connected with the warehouse directly, so a lot of material transfer links was saved. With advance internet technology, it realizes the resources and data sharing and connection between the ERP(enterprise resource management system), MES (manufacturing execution system) and WMS (warehouse management system) to reduce the mistakes and speed up access of the goods. Compared with the traditional discrete warehouse, Intelligent stereoscopic warehouse system can save the cost of land investment, reduce labor intensity, improve the working environment and reduce labor costs, finally improve the production efficiency and the level of modern management by making packaging and storage system Integrated, automated and intelligent.

In 2015, with excellent R&D design team and processing advantages of equipment manufacturing, Newamstar completed the development of automated warehouse system with tunnel stackerand RGV rail transport trolley. In the same year, Newamstar successfully presented it on CBST exhibition in Shanghai, and received wide attention from lots of companies in the industry. In 2016, automated material transport under special circumstances is solved by researching and developing non-rail AGV transport trolley. Through the introduction of advanced visual logistics simulation software, we can make simulation test in the project planning process, and do all kinds of system analysis and engineering verification for the model to get the final optimized the design. It can also quickly confirm the logistic equipment solution, further verify the feasibility of the project, provide improving and management basic data for the system, and reduce operating costs of production enterprises.

Currently, Newamstar are upgrading internal logistic system within the enterprise based on stereoscopic warehouse system, which is going to build an automated logistics system by using AGV non-rail intelligent trolley to distribute the raw materials, and create a new automated management system with the product lifecycle management, process management and information management.

A new era, a new chapter, a new dream. With the evolution and promotion of intelligent stereoscopic warehouse system, it will help beverage manufacturers to clarify and refine requirements, quantify data target and accuracy control of the production process, and finally help to realize the intelligent, automation and modernization of plant.